From thought to form: the creative process by Alberto Olivero for the IED Institute of Turin
Combining the creative spirit with the creation of a finished object: this is the main focus that Alberto Olivero wants to transmit to the students who, for three years now, have been attending his Accessory Design & Planning course at the IED in Turin. But that's not all: Alberto's own experience, which today sees him both as a teacher and Head Designer, can turn into an excellent teaching and inspirational opportunity for young people who want to learn how to channel their creative intuition into the realisation of their ideas, making them concrete and tangible.
This kind of challenge can be achieved not only with a single, defined approach, and Alberto's is certainly a clear example of this. Graduating in Transportation Design in 2015 from the same institute where he is now a teacher, the Istituto Europeo of Design (IED) in Turin, after (re)discovering an interest in the world of fashion, he was able to mutate the gained notions of automotive design into valuable ideas that characterise his products. Tensions, diagonal cuts, volumes and proportions have been borrowed from the automotive world to make his accessories unique, positioning himself in the niche fashion market - totally Made in Italy - restoring their original nobility, with a careful eye on sustainability.
One of the most important value propositions that Alberto wants to convey to his young people, as well as to his customers, is certainly the creation of objects that will last over time, made unique by the careful choice of raw materials, as well as the zeroing of any kind of production waste. His aim is to guide consumers - and his students, the future producers - towards a sustainable luxury that brings back the quality of the product, which is too often neglected in order to give priority to profit and mass production. As a former student, Alberto tries to pass on his experience of study and work to the new generations who come from all over the world to attend the institute in order to learn about real Made in Italy production. In this way, students will be trained for the professional world, ready for collaborations with Italian and international brands.
"Handmade-to-order" is how Alberto defines - and teaches - the focus and production associated with his brand. Each product is created as if it were a sculpture: instead of adding external elements, the aim is to shape it with the choice and cuts of the leather. Particularly in the production of small parts, these are created from solid pieces, and it is precisely this characteristic that makes them so exclusive. Finally, the production waste can be reused to create something else, in a sustainable way that is good not only for the environment, but also for fashion itself.